Google Search Console: A Critical Website Analytics Tool for Online Success

A woman is pointing at a google search console.

A 2019 study discovered that Canadian small businesses spend an average of just over $30,000 per year on marketing. Businesses with 50 or more employees generally spend over $100,000. Higher budgets don’t always equal better results, though.

You’ll need to use key tools to market your company appropriately. Google Search Console is one of the best, as it allows you to measure website traffic and performance.

It’s a powerful website analytics tool that you can’t neglect, but not everyone understands the benefits. Let’s explore key information you need to know.

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Make HTML Improvements

Your website’s HTML structure plays a large role in its overall performance. Optimizing HTML elements can be overwhelming for many entrepreneurs, though.

People might forget to add meta descriptions to their pages. They might also neglect the appropriate HTML tags. Google search console can identify areas of concern and help you make changes.

A common mistake involves using more than one title (H1) tag on a page. This can cause conflicts with Google’s algorithm and affect your search ranking.

It’s best to research high-performing competitor websites in your industry. Look for consistencies among them that you can incorporate on your site.

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Improve Your Site’s Search Appearance

Using Google’s Search Console can display how your page looks on Google’s results page. This provides key insight into attributes like your titles, meta descriptions, URLs, etc.

Put simply, it allows you to see the search results the same way your target audience would. Search appearance isn’t everything, though.

The links they click on should bring them to something useful or engaging on your site. The better you understand your demographic, the better you can tailor your site’s content. Keep this in mind when moving forward so you can get the best results.

People often decide within seconds what they want to click. Make your information as relevant as possible.

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Monitor Link Reports

It’s essential to understand your site’s link reports so you can monitor where your traffic comes from. Google Search Console has info on practical details about links that point to your pages.

Some of the most important include the anchor texts used and the sites that people link to the most. Your website analytics report can help you discern your total number of high-value links.

Authoritative websites that link to your site boost your search ranking. Once you figure out which sites you should focus on, you can reach out and develop a professional relationship with the owners.

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Acquire Additional Organic Traffic

Paid traffic can go a long way toward boosting sales numbers. However, your numbers can quickly decline once you reduce your budget.

You should never neglect organic traffic when expanding your online presence. This establishes a solid foundation that helps your site get continual traffic without investing additional money.

Google Search Console provides data about the most popular search queries, top-ranking pages on your site, and your site’s performance overall. This can help you emphasize your site’s strengths and improve its weaknesses.

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Crawl Your Website

Crawling is how Google ranks websites. It looks for certain information, quantifies it, and establishes a hierarchy of different sites.

Google Search Console will crawl your site and check for search-related details. This is notably effective at identifying errors and helping you take action.

Even minor changes have the chance to improve your search ranking. Take time to familiarize yourself with this function.

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Understand Google’s Search Index

Although it seems simple at first, the Google search index is a complicated topic. Many people are unaware that Google may index only certain pages of your business’s website.

This could make it impossible for users to find certain sections of your site through Google. In contrast, there might be certain pages you don’t want to be indexed.

Google Search Console gives you plenty of flexibility regarding what’s accessible and what isn’t. It can also show you blocked resources and content keywords.

You can use this information to boost specific keyword usage. You can also resolve unintentionally blocked resources.

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Access to Preemptive Messages

Issues that go undetected for even a few hours can cause a lot of problems. This tool will notify you if your pages aren’t crawling properly.

You’ll also get a message if it detects security risks on your site. You can also use this Google Search Console to take preemptive action. As soon as Google learns of an issue, you’ll receive a notification with details about it.

When you get messages, don’t neglect them. The only notifications you’ll receive are about situations that need your attention. Ignoring this information could harm your search ranking.

A great way to stay on top of this responsibility is to allocate time each day or week to check for search console messages. A few minutes of your time could prevent costly issues in the future.

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Getting Started

It’s not impossible to use the Google Search Console on your own. However, it comes with a learning curve many entrepreneurs don’t have time to accommodate.

The best way to get started is to work with a professional. They have the required tools and resources to get the best results. When searching for someone to work with, look at their past reputation.

What does past feedback outline about other people’s experiences? Look for reviews that mention timeliness, professionalism, etc. Ask about their billing structure, as well.

It’s best to find an affordable service provider with transparent pricing. If they avoid questions about how much they charge, you should look elsewhere.

Finally, assess how comfortable you are with them. Trust your intuition and explore other options if something feels off.

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Let Us Take Care of Your Google Search Console Today

The sooner you leverage the Google Search Console tool, the faster you can achieve amazing results. With the insight it provides, you can reconfigure your marketing strategies to be more effective than ever.

Ready to get started? Reach out to a representative at NuStorm today.

We have monthly plan that handles SEO maintenance for you. It easily pays for itself through the time you save and provides valuable peace of mind.